Summary

Spent 5 months trying to bootstrap a sleep improvement company.

Generated $4400 in bookings, include one high ticket booking of $2400

Pivoted the business model twice.

Timeline of Major events

Feb 11th - Got initial customers for bedtime accountability

March 1st - Figured out I should pivot to CBT-I by doing research as I was working with first test group

April

• Was working with free clients and ~$300 customers to gain skills fixing sleep
• fixing personal health issues, elimination diet, realized it was gluten

May 14th - Had call with Sean who convinced me to pivot to high ticket and do instagram follow campaign.

May 31st-June 10th - 0 productivity during conferences in Berkeley

June 10th - July 19th - Extremely slow progress on making content, editing, filming. Never ended up launching ads

July 23rd - Booked high ticket package $2400. Didn’t feel reenergized. Dreaded delivering on the service.

Skills Gained

• Sales, pitching offering to people I come into contact with
• Video
  • learned how to do good lighting and film video for use in short-form content
• Productivity
  • increased amount I can work per week by at least double (started from a low floor but I’m happy about this)
  • created productivity systems like using todoist and rize that will continue to help
• Basic copywriting
• Recognizing Marketing funnels